Do you always believe wat you see?

It doesn’t take a marketing expert to know that the two best selling points are food and sex.
Graphic designers have never used sex to advertise so much, to extent that they have pushed the boundaries of exception that sex and sexuality are no longer taboo.

When I came across an advertisement for a restaurant called Teatro, I realised hey used both sex and food in a tandem, with the intensions of improving their image, with the advertisement using the idea of misinterpretation.

Within this advertisement, in my opinion the three messages that are put across are.......

Food- the copulating male and female cleverly made from vegetables, possibly the designers Maedche and Jonges being inspired by the artist Giuseppe Archimoldo, who used fruit and vegetables to represent human beings.

Sex- In the image, it is very obvious of what is trying to be portrayed. Sex, in some peoples opinion isn’t one of the best ways of improving ones image, but it is certainly an excellent selling point.

The theatre- the restaurant that the advertisement is for is situated next to a theatre. This is not an obvious theme but the plate is meant to represent the stage and the food is representing the actors.

Many other designers have used these concepts with their work........

Wulevu advertisement-Massimo Ambrosini (2004)- A campaign series for Principe foods.

Tillina Kutja poster-Kresimir Dukic (2002)

Eat Me book cover- 1997